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I’ve never owned a crystal ball, nor am I in the
market for one today. But given the current disarray in global
financial markets, the broad-ranging loss of confidence by consumers,
and all-around bad business conditions, it would seem some comment
as to what lies ahead is in order, here. First, an observation:
No matter how bad things look, it's worse than you think. Basically,
the whole government and financial establishment have disgraced
themselves. (December 2008)
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Principals of corporations and professional service organizations
of all kinds can strengthen their visibility, reputation and
influence by contributing to public discourse. A thoughtful,
well-phrased blog, op-ed piece, Website letter or podium presentation
can serve to introduce you to current and prospective users of
your services to whom you might otherwise be forgotten or unknown.
It can also help you create or influence policy within the domain
in which you operate. (July 2008)
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If talk is cheap, why aren't you doing more of it?
Copyright 2002, 2014 The Golden Group.
The Golden Group is a marketing, creative and Web services firm
located in the Metrowest area of Greater Boston, Massachusetts.
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