Direct Mail Marketing Services
 

		Charles River Conservancy This "lochure"—developed for an environmental issues client—combines the best parts of a brochure and letter in one neat package. Designed to fit into a booklet envelope with response card (including opinion survey), the lochure is a colorful, compact and highly effective direct response technique which merits further use in direct mail marketing.
		Dietary Supplement Quality Initiative This direct response brochure is cool, calm, and impactful. Created on a shoestring, it represents direct mail marketing at its most cost effective. When accompanied by a letter and distributed across a compact list, it helped bring to fruition an important quality initiative in the dietary supplement marketplace.
		Overseas Adventure Travel One direct response package in a series of almost 50 written by The Golden Group in the mid 1990s, this package is typical of the carefully formulated and produced direct mail marketing program used by highly rationalized direct marketeers to elicit maximum response. Written to a strict formula and heavily edited, such packages are typically mailed in quantities of 100,000 or more across carefully selected lists.
		Roxbury Tenants of Harvard As another example of low-cost direct response, this piece relies on dramatic color and provocative design to attract attention with minimum fuss and bother. Printed on uncoated stock and in moderate quantity, the piece was designed to reach its intended audience with maximum impact.

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Copyright 2002, 2014 The Golden Group.
The Golden Group is a marketing, creative and Web services firm located in the Metrowest area of Greater Boston, Massachusetts.